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What Can Chocolate Making Teach You About Digital Marketing?
Each December our SocialB quarterly meetings take on a “challenge” theme. In the last couple of years, we’ve bowled against each other and zapped one another with laser guns. As you can imagine guesses...
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How To Make Your Social Content More Accessible To Users With Visual Impairments
At its best, social media can connect both communities and individuals globally; it can provide debate and dialogue, leading to understanding; and give an equal voice to under-represented groups in...
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How to Analyse the Customer Journey (2019 Guide)
As marketers, we spend an awful lot of time wondering what our customers want. Or if you don’t, well, you probably should. But how can we know for sure what our customers need to convert? We’ve all...
View ArticleTime To Think – Are You Spending Too Much Time Doing Rather Than Thinking?
It’s easy for people to measure ‘doing’ as they can see the outputs of social media posts, the latest PR release or a new page within a website. What organisations struggle to measure and sometimes...
View ArticleNeal’s Yard – Their Secret To Being Successful With Digital Marketing
I’ve been wanting to share this great example of a UK brand that really understands their customers and uses their marketing in a very simple but highly effective way. I have been talking about Neal’s...
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How authors use social media – an interview with Wendy H Jones
Wendy H Jones is a prolific award-winning author with titles ranging from crime and mystery novels, through to kids’ books and more recently non-fiction. She’s also an international speaker writing...
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Halloween Marketing Examples
Halloween is the time of year to embrace all things spooky, scary and a little bit tacky. There’s fun all around; from apple bobbing to trick or treat to costume competitions, there’s something for...
View ArticleBlack Friday Marketing Ideas
The days where Black Friday used to be an American Thanks Giving only event are long gone. Black Friday is now a staple fixture in the UK retail calendar which started its growth earlier this decade....
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Make 2020 the Year You Don’t Sell to Your Customers
I am a staunch advocate of customer centricity. By placing the individual customer at the centre of your marketing strategy and delivery, you have the opportunity to communicate in fundamentally...
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How to Get Your Loyal Customers Back – Restaurant Chain Zaks Get it Spot on!
Zaks, is the much loved Norfolk restaurant chain that has been part of people’s lives in Norwich and Norfolk since 1976. As their strapline says – “Everyone’s Favourite American Diners”. Being a lover...
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Content Is King. Use It To Keep Your Brand Front Of Mind
We are in unprecedented waters, regardless of what country we are based it’s likely that people are in isolation at home. This means people will be turning online more than ever, keeping up to date...
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Creating Relevant and Engaging Content Right Now
Creating content for your audience isn’t just a natural skill, it takes research, practice and experimentation to get it right. With the world in a lockdown crisis due to COVID-19, creating the right...
View ArticleMarketing Team On Furlough? Here’s How You Can Adapt
As a business, whatever your industry, we’re all currently in unchartered territory and with teams being furloughed you could be left with an overwhelming amount of work to deal with. One of the more...
View ArticleMust know tips to managing your digital marketing with a low budget
One of the most frequent questions I get asked on our SocialB courses is “how do I manage my digital marketing with a low budget or no budget at all?” Having once managed a team in an organisation...
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Creating Blogs That Convert
Blogs are an amazing content asset and when used in the right ways can draw people to your website, build trust with your brand and influence them to purchase. But do you ever feel like you are just...
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5 Trust Indicators To Build Credibility For Your Website
With e-commerce purchases on the rise and a new website coming up every other day, people have now become all the more wary of online sites and are more cautious about who they interact with or buy...
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Behaviour Change Through Social Media and the Power of Parables
Have you noticed that some people just don’t get it? Many just don’t seem to understand the importance, significance, gravity and downright seriousness of some issues, especially when they’re shared on...
View ArticleContent Marketing Ideas – How to Reach a New Audience Without Creating New...
Content marketing and the creation of engaging, entertaining and inspiring content takes both time and effort. When it comes to content marketing ideas, originality is usually crucial for effective...
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Digital Marketing for Sustainable Brands
Research carried out by Nielsen revealed that “products with sustainability claims, generally outperform the growth rate of total products in their respective categories.” To put this into perspective,...
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How & Why Your Organisation Needs to Be Found with Voice
Alexa…”, “Siri… “, “Okay Google….” hands up if you’ve said something similar in the last 24-hours? Yep, we thought as much. It comes as no surprise that the pandemic has dramatically increased the...
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