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How to Analyse the Customer Journey (2021 Guide)
As marketers, we spend an awful lot of time wondering what our customers want. Or if you don’t, well, you probably should. But how can we know for sure what our customers need to convert? We’ve all...
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How To Develop a Content Marketing Strategy
You’ve probably heard the phrase “Content is King” no doubt many times. While this is true to an extent, it needs to be clarified by another statement, namely “Content needs Context”. Through years of...
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How To Make Your Social Content More Accessible To Users With Visual Impairments
At its best, social media can connect both communities and individuals globally; it can provide debate and dialogue, leading to understanding; and give an equal voice to under-represented groups in...
View ArticleNeal’s Yard – Their Secret To Being Successful With Digital Marketing
I’ve been wanting to share this great example of a UK brand that really understands their customers and uses their marketing in a very simple but highly effective way. I have been talking about Neal’s...
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Halloween Marketing Examples
Halloween is the time of year to embrace all things spooky, scary and a little bit tacky. There’s fun all around; from apple bobbing to trick or treat to costume competitions, there’s something for...
View ArticleWhy Agricultural Marketing Experts Need Content Marketing
Content Marketing is a marketing tactic focused on creating and distributing valuable, relevant, timely and consistent content to attract and retain a clearly defined audience. Content marketing can be...
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Pinterest Marketing Strategies for Your B2B Company
Introduction It’s no surprise that Pinterest is taking social media marketing by storm! The platform has over 459 million monthly active users and is the world’s 14th largest social network. Just let...
View ArticleeCommerce Copywriting Guide to Product Descriptions That Sell
Ever wondered why your products don’t rank as high as your competitors, even when they are the same or very similar items? That’ll be down to your product descriptions! And it doesn’t matter what you...
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Halloween Marketing Ideas to Level Up Sales This October
Halloween has long been a popular celebration in the UK, but in recent years has crossed over into other markets. While the focus for eCommerce businesses remains to push Halloween-themed candy,...
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Making the Most of Seasonal Keywords to Boost Your Brand
Using seasonal keywords at certain times of the year can be a very effective way of promoting your business. For many businesses, Christmas is their most important trading period. In the run up to...
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The Power of Social Media Strategy: Advanced Tips
Are you a social media manager looking to advance your business development plan? Do you want to understand more ways to use social media for personal and professional growth? Read on to find out why...
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Top 5 Ways to Discover Quality Candidates Using Online Recruitment
Are you struggling to identify and discover your dream candidates for an upcoming job role? Have traditional recruitment methods ceased to generate new successful leads? You may be considering whether...
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Building A Content Calendar That Is Effective & Efficient
What is the best time to post on social media? How can a content calendar save you time and make a genuine impact on your social media strategy? There are so many reasons why a social media content...
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Boost Engagement with Christmas Social Media Posts
Are you wanting to plan your Christmas social media campaign? What approach should you take to generate the most engagement across your social media for the Christmas season? Depending on whether you...
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The Importance of Wellbeing at Work for a Digital Agency
Why should you focus on your team’s wellbeing at work? How can a culture of wellbeing boost productivity amongst staff? Read on to understand our approach. Why is Work Wellbeing Important at a Digital...
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