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How To Integrate Video Ads Into Your Paid Advertising Strategy
With the unlimited high-speed internet at affordable rates available to a large section of the audience, video creation and consumption has seen a considerable growth in recent years. YouTube has over...
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4 Tips To Approaching Influencers
A buzzword you’ll often hear when delving into the marketing depths is ‘influencer’, and you’ll hear all about how they can bring you tonnes of brand awareness, traffic, sales and/or leads to your...
View Article5 Tips For Writing Attention-Grabbing Titles
Any experienced digital marketer or journalist will tell you that an eye-grabbing headline is essential for a blog post to be successful: It’s usually the first thing people see on social networks,...
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5 Content Ideas for Social Recruiters
More and more companies are turning to social media to help meet their recruitment needs but successful social recruiting isn’t just about advertising that you have a vacancy available. These 5 content...
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Content Marketing Trends 2017: 7 Months On
Back in January, we wrote a blog on ‘What Content Marketing Trends We Will See In 2017’. Now we’re in the height of summer and over half way through the year, we thought we’d take a look back to see if...
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3 Mistakes To Avoid With Influencer Marketing
The ‘Influencer’ – the word on everyone’s lips. Brands are diving into the world of influencer marketing, seemingly, more than ever this year. It’s a fantastic way to get your product or brand out...
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Keyword Stuffing: Know Your Facts!
One of the most common SEO issues we come across with a lot of new clients is the problem of keyword stuffing. Before Google’s Panda & Penguin updates in 2011 & 2012, respectively, keyword...
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How To Create A Content Calendar
A content calendar is a critical part of an effective digital and social media strategy. A well thought out calendar can be indispensable in ensuring that your marketing, particularly social media...
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How To Deal With Duplicate Content
Duplicate content is an issue that many website owners have to tackle. Put simply, duplicate content issues occur when a web page’s content exists in more than one location/URL on the internet. There’s...
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How To Measure The Success Of Your Blogs
Most businesses have a blog on their website which (hopefully) gets updated regularly with relevant content for their target audience. You might feel like your content is interesting and engaging but...
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Lead Nurturing: The #1 Most Important Skill In Marketing
While it may be a bold statement to call it ‘the #1 most important skill in marketing’, there’s little doubt that it is the reason we do SEO, PPC, Social Media marketing, etc in the first place....
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YouTube Tools You Should Use, But Probably Don’t
On our courses, we simply love training businesses and organisations on how to use YouTube and use it more effectively. And there’s a good reason for this as in 2018 YouTube is still the most actively...
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How Does Artificial Intelligence (AI) Influence Digital Marketing?
We have seen marketing and technology go hand in hand for quite some time now. The tools that marketers use have grown leaps and bounds in their capabilities and have made a huge impact on how...
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Why Every Retail Business Should Be Blogging (2018 Edition)
For a busy retail business, blogging may seem like one more task to add to an already lengthy to-do list. Yet the benefits it brings are well worth the time and effort. Blogging can build your...
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4 Chillingly BAD Examples Of Halloween Content Marketing
Trick Or Treat! …Ok, Trick This Time Last week we posted 4 Scarily Good Examples of Halloween Content Marketing, this week we’re looking at the other side of the coin. Sometimes holidays can inspire...
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4 Scarily Good Examples Of Halloween Content Marketing
Trick Or Treat! …Ok, Treat It Is Halloween is the time of year to embrace all things spooky, scary and a little bit tacky. There’s fun all around; from apple bobbing to trick or treat to costume...
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5 Trust Indicators To Build Credibility For Your Website
With e-commerce purchases on the rise and a new website coming up every other day, people have now become all the more wary of online sites and are more cautious about who they interact with or buy...
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4 Tips To Approaching Influencers
A buzzword you’ll often hear when delving into the marketing depths is ‘influencer’, and you’ll hear all about how they can bring you tonnes of brand awareness, traffic, sales and/or leads to your...
View ArticleClik here to view.
3 Mistakes To Avoid With Influencer Marketing
The ‘Influencer’ – the word on everyone’s lips. Brands are diving into the world of influencer marketing, seemingly, more than ever this year. It’s a fantastic way to get your product or brand out...
View ArticleClik here to view.
Keyword Stuffing: Know Your Facts!
One of the most common SEO issues we come across with a lot of new clients is the problem of keyword stuffing. Before Google’s Panda & Penguin updates in 2011 & 2012, respectively, keyword...
View Article