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Behaviour Change Through Social Media and the Power of Parables

Have you noticed that some people just don’t get it? Many just don’t seem to understand the importance, significance, gravity and downright seriousness of some issues, especially when they’re shared on...

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Content Marketing Ideas – How to Reach a New Audience Without Creating New...

Content marketing and the creation of engaging, entertaining and inspiring content takes both time and effort.  When it comes to content marketing ideas, originality is usually crucial for effective...

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Digital Marketing for Sustainable Brands

Research carried out by Nielsen revealed that “products with sustainability claims, generally outperform the growth rate of total products in their respective categories.” To put this into perspective,...

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How & Why Your Organisation Needs to Be Found with Voice

Alexa…”, “Siri… “, “Okay Google….” hands up if you’ve said something similar in the last 24-hours? Yep, we thought as much. It comes as no surprise that the pandemic has dramatically increased the...

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How to Analyse the Customer Journey (2021 Guide)

As marketers, we spend an awful lot of time wondering what our customers want. Or if you don’t, well, you probably should. But how can we know for sure what our customers need to convert? We’ve all...

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How To Develop a Content Marketing Strategy

You’ve probably heard the phrase “Content is King” no doubt many times. While this is true to an extent, it needs to be clarified by another statement, namely “Content needs Context”. Through years of...

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Pinterest Marketing Strategies for Your B2B Company

Introduction It’s no surprise that Pinterest is taking social media marketing by storm! The platform has over 459 million monthly active users and is the world’s 14th largest social network. Just let...

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eCommerce Copywriting Guide to Product Descriptions That Sell

Ever wondered why your products don’t rank as high as your competitors, even when they are the same or very similar items? That’ll be down to your product descriptions! And it doesn’t matter what you...

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Halloween Marketing Ideas to Level Up Sales This October

Halloween has long been a popular celebration in the UK, but in recent years has crossed over into other markets. While the focus for eCommerce businesses remains to push Halloween-themed candy,...

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Making the Most of Seasonal Keywords to Boost Your Brand

Using seasonal keywords at certain times of the year can be a very effective way of promoting your business. For many businesses, Christmas is their most important trading period. In the run up to...

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The Power of Social Media Strategy: Advanced Tips

Are you a social media manager looking to advance your business development plan? Do you want to understand more ways to use social media for personal and professional growth? Read on to find out why...

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Top 5 Ways to Discover Quality Candidates Using Online Recruitment

Are you struggling to identify and discover your dream candidates for an upcoming job role? Have traditional recruitment methods ceased to generate new successful leads? You may be considering whether...

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Building A Content Calendar That Is Effective & Efficient

What is the best time to post on social media? How can a content calendar save you time and make a genuine impact on your social media strategy? There are so many reasons why a social media content...

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Boost Engagement with Christmas Social Media Posts

Are you wanting to plan your Christmas social media campaign? What approach should you take to generate the most engagement across your social media for the Christmas season? Depending on whether you...

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The Importance of Wellbeing at Work for a Digital Agency

Why should you focus on your team’s wellbeing at work? How can a culture of wellbeing boost productivity amongst staff? Read on to understand our approach. Why is Work Wellbeing Important at a Digital...

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